We need to emphasize personal accomplishment over winning. Attitudes like second place is just the first loser lead to several problems. One is a do anything to win and the other is shutting down and not even trying because you feel you can not win.
On the other hand a personal accomplishment like riding your bike to work for the first time, are just as worthy of recognition. Now that is not to say that you can expect to visit the Whitehouse like the NCAA Basketball Champions because you rode your bike to work two days in a row.
Still when times get tough and you are tempted to do something you know is wrong to get back on track, it helps to have a grounding in appreciating not the public recognition but the personal sense of accomplishment. Is it so important to win that you are willing to sacrifice your personal feelings of accomplishment just to win?
Isn't it better to do the best you can with pride that it is the best you can do, than forego your sense of what is right to win? People need a strong grounding of emphasizing personal accomplishment, starting with the parents, teachers, and coaches and continuing with their friends. And the most important person is yourself. In reality, you are the main one that will be impressed when you ride your bike to work every day for a month.
I will end with another well known quote which I find much healthier. It is not whether you win or lose but how you play the game. And I would include how you live your life.